What we do

Understanding the environment where you want to trade is crucial. We assess the market where you wish to set down roots, gather insights from that market and develop a specific brand growth plan to get you there.

Your marketing package is then optimized based on first-hand knowledge of local consumer culture, retail systems and regulations.

We will be responsible for trade contact strategy, identifying partners and setting up listing discussions with buyers, advising on and implementing promotional plans and providing on-going account management support once in market.

We bring senior sales and commercial experience from some of the leading names in the speciality market.

We determine,with you,who is best to distribute your product and who the best local marketing partners are. We have established relationships with best-in-class providers on a national and regional level. We make personal introductions; find experts to guide you if needed and manage these relationships.

We provide consumer promotions solutions and support and we organise events including trade and consumer shows.

We can also advise and assist with brand development, logo design, trade PR to support the listing process, consumer and trade PR activity to build brand awareness and assist in extending distribution, social media campaigns and website design and development.

Key Areas

  • Market Research.
  • Industry/category monitoring.
  • Industry and market opportunity analysis.
  • Evaluation of product potential.
  • Competitive analysis.
  • Consumer research including focus groups.
  • Trade research.Strategy Development
  • Review of market entry options.
  • Recommendations of routes to market.
  • Business plan development.
  • Set up meetings with buyers.
  • Identification of acquisition candidates
  • Partner eg distributor, PR Company.
  • Marketing Programmes.
  • Marketing Plan development and execution.
  • Brand development and communication.
  • Packaging Development.
  • Public Relations.
  • Events and Exhibitions planning and execution.
  • Trade Promotions.
  • In-Market Management.
  • Key account management.
  • Sales team development/management